The Cello Mistresses
The Cello Mistresses*
*Mis.tress [mis'-tris]: A woman in a position of authority,
control, or ownership
Name: Lisa Averbuch
Title: President and Founder
Born: Champaign, IL
SuperHero Power: Master Cellist
Favorite Flavor: Lavender
Favorite Food: Dulce de Leche Cupcake, Teacake Bakeshop, Emeryville, CA
Hobbies: Roller Skating, Sudoku
Likes: Delicious food and drinks, the weather of Northern California
Bona Fides:
*Degree in Hospitality Administration, Boston University
*Conference Concierge, Ritz-Carlton Hotel, San Francisco
*Manager, Silks Restaurant at the Mandarin Oriental Hotel, San Francisco
*Visitor Activities Manager, Copia: The American Center for Wine, Food and the Arts, Napa, CA.
LOFT History: Lisa began to learn more about and truly appreciate the attributes and importance of organics and biodynamics while at Copia. Lisa, a foodie (and a 20-year vegetarian), wouldn't stop at organic food; after all, what is great food without something great to drink? So she quit her job, mortgaged her home, filled her Emeryville, CA, loft kitchen with organic ingredients and began to experiment (for you). Two years later, with the help of her best friend, Sabrina, and the support of her family and friends, LOFT Liqueurs was born.
Name: Sabrina Moreno-Dolan
Title: Director and Co-Founder
Born: Oxnard, California
SuperHero Power: Master of the Obvious
Favorite Flavor: All, Spicy Ginger
Favorite Food: Pumpkin Scone from Alice's Tea Room, New York
Hobbies: Travel, Reading, Fighting Crime
Likes: Delicious food and drink
Bona Fides:
* Assistant to the maître d’, Gary Danko Restaurant, San Francisco
* Server and Bartender, Ritz-Carlton and Mandarin Oriental hotels, San Francisco
* Banquet Manager, Hotel Monaco, San Francisco
* Operations Manager, Bayside Marin (drug and alcohol rehab facility)
LOFT History: Sabrina began working in hospitality while going to college. She chose hospitality because she "liked to be part of something happy in people's lives." She has experimented with many professions: teacher, editor, author, administrative director and political strategist. She came back to the beverage industry when Lisa offered her the opportunity to be part of LOFT and launch the best-tasting (groundbreaking, organic) beverage she had ever tried.